At Elanco we are committed to you and your dairy. We want to listen, understand, and connect with you to help make sure that your dairy has what it needs to stay healthy and productive. We have a cross functional team of dairy professionals that are dedicated to providing value to you where you need it.

Contact your Elanco representative to learn more about what we are doing in the areas of cow comfort, animal handling, transition cow management and dairy economics, along with our education and training services.

The Vital 90 Days®

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Every Dairy Depends on Healthy and Productive Cows

  • There’s a critical need to help each cow reach her full potential for productivity during the lactation cycle
  • Setting her up for a successful lactation begins at dry off, well before the next lactation
  • Taking action during the 60 days before calving and 30 days after helps protect the health and production potential of the entire herd. The critical period from dry-off to early lactation is known as The Vital 90 Days

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The Vital 90 Days Are Critical

Successful lactations are the result of well-managed energy balance and immune function around calving

  • Look beyond the traditional transition period, and focus on managing The Vital 90 Days—when multiple transitions occur
  • These transitions include numerous physical and metabolic changes that can interfere with energy balance and immune function
  • Help manage negative energy balance and immune suppression during this vulnerable time to give her the best chance to realize her full production potential

Manage Energy Balance and Immune Function for a Successful Lactation

Negative Energy Balance—When cows calve and begin lactation, their energy requirements essentially double overnight, resulting in a negative energy balance1-3
Immune Suppression—Nearly all cows experience some degree of immune suppression during the 2 to 3 weeks before and after calving4,5

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It begins with a clear understanding of the interrelated risks and challenges she encounters during The Vital 90 Days.

To learn more about how you can reduce the consequences and move from managing the transition period to managing The Vital 90 Days, contact your Elanco representative.


1. Huzzey, JM et al. (2007). Prepartum Behaviour and Dry Matter Intake Identify Dairy Cows at Risk for Metritis. J Dairy Sci, 7, 3220-3233.
2. Duffield, TF et al. (2009). Impact of hyperketonemia in early lactation dairy cows on health and production. J Dairy Sci, 92, 571-580.
3. Loeffler, SH et al. (1999). The effects of time of disease occurrence, milk yield, and body condition on fertility of dairy cows. J Dairy Sci, 82(12), 2589-2604.
4. Kimura K, et al. (2002). Decreased neutrophil function as a cause of retained placenta in dairy cattle. J Dairy Sci, 85(3), 544-550.
5. Godden, S et al. (2006). Mastitis Control and the Dry Period: What Have We Learned. NMC Regional Meeting Proceedings, 56-70.

The Vital 90 Days is a trademark of Elanco or its affiliates.